The high-profile “Japan-Thailand Tourism Seminar: Embark upon a new adventure, Discover new treasures” event in Bangkok on 19 November is set to strengthening tourism cooperation between the two countries.
Japanese Prime Minister Mr Fumio Kishida, who was on a visit to Thailand to attend the APEC Economic Leaders’ Meeting presided over the event.
The seminar was organised by the Japan National Tourism Organisation (JNTO) with attendance coming from Japanese and Thai tourism-related companies and government agencies.
Japanese and Thai ‘soft power’ will be used as a means to further strengthen tourism cooperation between the two countries. Japan is one of Thailand’s major source markets. In the pre-pandemic year of 2019, Thailand welcomed a total of 1,787,185 tourists from Japan, generating revenue of 93,759 million Baht.
Mr Yuthasak Supasorn, TAT Governor, said TAT expected the number of Japanese tourists to return to a near pre-pandemic level at 1.25 million.
“To achieve this, we are aiming at on all market segments from Japan, focusing especially on B-Leisure or business plus leisure visitors and the new high potential market groups, such as those who love Thai dramas, especially the Boy Love and Oya-Rich groups,” Mr Yuthasak concluded.
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