Hot spring tourism as temperature dips in China
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Hot spring tourism as temperature dips in China

News  
02-13-2024
 
As winter tightens its icy grip, hot spring getaways are growing in popularity across China. From bathhouses in bustling cities to hot spring resorts in serene rural areas, an increasing number of individuals are seeking the soothing embrace of these warm retreats during the chilly season.

The most appealing part for me is the concept of ‘fruit freedom’, allowing patrons to enjoy unlimited pricey fruit offerings such as durians and cherries.

Opting for multifunctional hot spring venues, immersing oneself in warm waters, savoring delectable cuisine and beverages, and experiencing a blissful contrast of hot and cold — businesses in the hot spring industry are investing in innovative concepts and experiences to attract a diverse range of customers.

Hot springs, with their therapeutic properties and serene ambience, have emerged as a favored choice for those looking to escape the pressures of daily life and rejuvenate their mind and body. Young consumers, specifically those born in the 1990s and 2000s, make up more than half of the hot spring market.
# China
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