Egypt is making significant strides in entering the sustainable tourism market, with numerous new initiatives being undertaken, according to a report from the global strategy consulting firm Bain & Company.
The North African country was ranked second on a list of similar destinations, like Greece, the UAE, Turkey, and Tunisia, by people who care about sustainability.
Those who participated in the survey ranked it as the fourth best overall.
Egypt is actively promoting sustainable tourism initiatives, such as the El-Qula'an resort in the Red Sea village, which aims to be an "eco-village" that offers visitors an authentic experience without disturbing the natural environment.
El Gouna became the first town in Africa and the Middle East and North Africa (MENA) region to receive the UN's Global Green Town Award.
The objective is to establish a waste-free system, and at present, 85% of the waste generated is either recycled or reused.
The "Path of the Holy Family" is another project that focuses on creating a religious tourist route to attract individuals who have an interest in the history and culture of Egypt's numerous archaeological sites.
“The uptake in sustainable tourism is driven by an appetite to travel sustainably and make more responsible choices,” said Karim Henain, partner at Bain & Company.
“Bain has developed a framework defining the components of a sustainable tourism experience around three pillars: environmental impact (eco-friendly transportation and accommodation options), social responsibility (diversity & inclusion standards), and community engagement (connection with locals).”
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