Finn Partners and Consumer Search Group indicate that mainland Chinese travellers intend to boost their pre-pandemic pace of overseas travel this year. Almost nine in every 10 mainland Chinese say they miss travelling abroad. This, coupled with economic optimism, bodes well for a strong rebound of what was once the world’s largest outbound travel market.
A survey was conducted from January 10 to 24, 2023, just days after the China government lifted international travel restrictions after three years. The 20-minute-long questionnaire gathered valuable findings from over 2,000 affluent Chinese in first, second and third-tier cities in mainland China, and Hong Kong. All respondents have travelled overseas prior to the pandemic.
“We already know that there is a strong eagerness and urge to travel after years of border restrictions in China,” said Jenny Lo, Managing Partner for China of Finn Partners. “We conducted this in-depth study to identify the changes in behaviours, needs, decision-making and expectations of affluent travellers, offering insights to better address the Chinese outbound travel market that is anticipating a faster-than-expected revival”.
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The Agency for Strategic Initiatives (ASI), with the support of the Ministry of Economic Development of the Russian Federation, the Roscongress Foundation, the International Exhibition-Forum "Russia", the Russian Union of Tourism Industry, the Committee for Tourism Development of the City of Moscow and the B1 Group of Companies, presented the results of a study of the domestic tourism market in Russia at the IV Russian Tourism Forum "Travel!"
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