Sustainability will be at the heart of the 42nd ASEAN Tourism Forum, which will be held under the theme of "Quality and Responsible Tourism: Sustaining ASEAN's Future”. The forum, along with the 27th Meeting of the ASEAN Tourism Ministers and other related meetings, will be held in Vientiane, Laos from 22-27 January 2024.
ASEANTA is joining forces with host country Laos to bring ATF 2024 edition to life with innovative approaches, working with a select team of key travel trade partners, including event organiser MP International (MPI), technology partner Fusionex – which will also provide the platform for the ASEANTA Travel Exchange (ATEX) – as well as official media partner Travel Weekly Asia.
Key tourism stakeholders are expected to converge for business and networking opportunities at TRAVEX and the ASEAN Tourism Conference.The forum expects to welcome 200 hosted buyers and 50 hosted media from Southeast Asia and worldwide destinations.
Eddy Soemawilaga, ASEANTA president, said, “In line with the focus on responsible tourism and sustainability, the ATF 2024 website features a digital platform that facilitates buyer-seller interactions. Buyers will receive instant confirmations and have the capability to immediately proceed with matching their schedules."
Participants discussed the boundary between nature and ecotourism, whether mass visits to unique areas can remain safe, the responsibilities of investors, and how to prepare tourists for visiting specially protected natural areas.
The head of state expressed confidence that the Forum will be held at a high level, and that its results will contribute to the development of tourism in Russia and the expansion of humanitarian and business ties.
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