Africa’s travel and tourism sector has the potential for considerable growth this year after showing a faster post-pandemic recovery than anticipated, according to a new report on the hotel and hospitality sector.
The 2023 Hotel and Hotel Industry Confidence Index, a joint study report by Moore and dmg events, surveyed participants from 17 African countries in the hotel and hospitality market and found that participants were positive about the sector's prospects.
The report seeks to understand the trends, challenges, and perceptions facing the industry.
“Even with the challenges facing the sector, almost 82% of respondents were positive about the next six months, while 90% felt positive about the sector over the next one to two years,” said the portfolio director at dmg events Evan Schiff.
Africa achieved the world average recovery pace, with north Africa leading the way on the continent with a -29% growth in international tourism.
“This is a big increase over the -73% during the pandemic globally. Sub-Saharan Africa lagged 43% behind its pre-pandemic key performance indicators but the recovery is in motion across Africa and the opportunities for hotel and hospitality operators are vast,” said Schiff.
The report revealed that nature-bound getaways or ‘staycations’ were popular to connect people with the environment.
“Medical tourism [also] saw post-pandemic risk factors shaping how some chose to travel, including in the pursuit of wellness,” reads the report.
Blogs
