Reindeer sledding races, which will be organized as part of the celebration of Reindeer Herder's Day on March 23-24 in Salekhard, will be shown live for the first time.
Yamal-Media Holding will broadcast the competitions with the support of the head of the city Alexey Titovsky and the Salekhard Media Center.
Famous TV presenter Dmitry Guberniev was invited to comment on the main sporting event of the holiday.
The broadcast will begin on March 23 at 13:00 on the Yamal TV channel and on Yamal-Media social networks, the press service of the holding said.
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