Zimbabwe’s Rainbow Tourism Group (RTG) has partnered with Switzerland-based Grand Metropolitan Hotels (GMH) to showcase African destinations to a global market.
The partnership, which was recently announced on the sidelines of the World Travel Market Africa in Cape Town, South Africa, includes the identification of hotels in strategic growth nodes and destinations across the continent for management contracting, according to Tourism Update.
It will also facilitate the transfer of knowledge and best practices to RTG and partner hotels, allowing them to boost their service quality, operational efficiency, and guest experience.
RTG chief executive Tendai Madziwanyika said the partnership with GMH will help them raise standards to world-class international standards.
The collaboration between RTG and GMH is also set to activate the development of a wider network of hotels and resorts in Africa, which will help attract more international tourists and business travellers to the continent.
“Through joint marketing efforts and cross-promotion, the partnership will help to showcase African destinations to a global audience,” said GMH president Martin Smura.
“GMH’s international network and marketing capabilities will support RTG in promoting African countries as attractive tourist and business travel destinations, further driving growth and attracting investment.”
He said the partnership will not only benefit RTG and GMH but will create job opportunities across various sectors, including accommodation, food and beverage, tourism services, and more.
“Africa has the fastest growing population, which is projected to reach 2.5 billion by 2050, leading to increased domestic tourism and travel spending,” said Smura.
“This long-term growth potential can make hotel investments attractive for those seeking sustained returns over time. We see a real opportunity for GMH.”
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