Tourism Malaysia unveils ambitious ecotourism goals at IFTM-Top Resa

Tourism Malaysia unveils ambitious ecotourism goals at IFTM-Top Resa

Tourism Malaysia aims to promote Malaysia’s rich ecological heritage through nature, culture and adventure at France’s leading international travel and tourism trade fair, IFTM-Top Resa 2023.

Together with Tourism Malaysia, a delegation of eight (8) esteemed Malaysian co-exhibitors graces the Tourism Malaysia stand. These partners include Asian Trails Malaysia, Bamboo Adventure, Berjaya Hotels and Resorts, Destination Explore, Malai Adventure, Malaysia Airlines, Solidarity Association for Travel & Tours Agency Malaysia (SAFTTA) and Pro-Eco Adventures.

Since the opening of the travel borders last year, the French market in Malaysia has recovered tremendously and the number of arrivals is expected to increase further this year.

From January to May 2023, Malaysia welcomed 7.5 million international tourist arrivals. As for arrival from Europe, France is the 5th largest market from the region, with 41,955 arrivals in the same period in 2022, a significant growth of 480.5%.

In line with Malaysia’s national tourism policy, which prioritises ecotourism as one of the key growth segments, Tourism Malaysia targets 16.1 million international tourist arrivals in 2023, with projected tourism receipts of MYR 49.3 billion.
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