Thai tourism authority plans tourism promotional events in Q4 to draw 7 million visitors

The Tourism Authority of Thailand has proposed a budget of 600 million baht to conduct marketing, public relations, and hold festival events both domestically and internationally during this high season.

A series of marketing activities and events are being planned by the Ministry of Tourism and Sports and the Tourism Authority of Thailand (TAT) to boost tourism in the fourth quarter of this year.

This would include exciting countdown events, hoping to attract foreign tourists and sustain the momentum into the first and second quarters of next year. Key events include the Chinese New Year and Songkran festivals.

The TAT has proposed a budget of 600 million baht to conduct marketing, public relations, and hold festival events both domestically and internationally during this high season. They plan to execute these initiatives through four projects, expecting to generate tourism revenue of not less than 31.66 billion baht. The main events are part of the Thailand festival experience, which will be scattered across all five regions, and will need a budget of 200 million baht. The aim is to generate at least 1.1 billion baht in revenue.

The proposal is being timed to ensure provisions are made in the draft Budget Act for fiscal year 2024, which is still under preparation.