Taiwan’s Crown Coast elevates marketing efforts in Japan to boost tourism in 2023

This year, the number of tourists from Japan to Taiwan comes second only to Hong Kong. To appeal to the Japanese market and attract tourists to visit Crown Coast, the destination management organization Crown Coast Tourism Union together with high-quality stores within the Crown Coast participated in the “JATA Tourism Expo Japan 2023” held in Osaka, Japan. 

With the help of business meetings, roadshows and international travel exhibitions, Crown Coast Tourism Union shares its unique souvenirs as well as high-quality accommodation/tourist attractions to Japanese tourists such as the famous queen’s head.

The number of international tourists visiting Taiwan exceeded 4 million in September this year, of which Japan is the second largest source of international tourists. Since Crown Coast is closest to the country’s largest airport and harbor, it has a geographical advantage. In order to continue to attract tourists from the international market, Crown Coast Tourism Union has cooperated with Tokyo Metro in early October, with the theme of “Visit Crown Coast and Be Queen”. 

Crown Coast Tourism Union also cooperates with the famous Japanese travel writer Kengo Kobayashi to publish a Chinese and Japanese version of the Crown Coast travel photography book next year, hoping to show the charm of Crown Coast to everyone in a diverse way.