SA to take 15 small-to-medium tourism enterprises to the 2024 ITB Berlin

SA to take 15 small-to-medium tourism enterprises to the 2024 ITB Berlin


South Africa’s Department of Tourism will support 15 small-to-medium tourism enterprises (SMEs) to exhibit on the South African Tourism stand at the 2024 Internationale Tourismus Börse (ITB) Berlin as part of its incentive programmes to support tourism businesses.

The ITB Berlin, as one of the leading global travel trade platforms for tourism products, services, and packaged offerings, will see about 10,000 exhibitors from over 180 countries and more than 114,000 trade visitors engage on the trade floor between March 5 and 7, 2024.

“These international platforms provide a massive opportunity for South African tourism businesses to market destination South Africa to the world and tell people our unique stories and experiences,” said Tourism Minister Patricia de Lille.  

“Support provided by the Department for small tourism enterprises to exhibit at established domestic and international platforms has been a huge success for many South African businesses who have made new connections and business deals at various trade shows.”

The 15 small enterprises approved for support to participate and exhibit at ITB Berlin represent tourism businesses in the accommodation, travel and related services sub-sectors across eight of the nine provinces of South Africa.

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