A partnership between the government and private sector has increased tourism in Kenya, says the state-owned Kenya Tourism Board (KTB).
"We are prepared to collaborate with all relevant parties to effectively showcase our worth to prospective travellers," said KTB chairperson Francis Gichaba.
"We are ready to work with all stakeholders to ensure that we demonstrate value to potential travellers. Our goal is to reach 5.5 million tourists in the next five years, and everyone has a role to play."
Kenya received more than 1.4 million international travellers in 2022, up from 870,000 in 2021.
Last year, 16% of visitors were from the US, 12% from Uganda, and 10% from the UK.
Gichaba said industry partners have provided discounts on travel and lodging packages, which has strengthened efforts to attract domestic and international travellers.
Meanwhile, Kenya Airways' general manager for Africa Rose Kiseli said that road shows and other promotional events have increased tourist arrivals from the primary supply markets as a result of the partnership with KTB.
She observed that there is a progressive increase in leisure travel preceding the holiday season, which will have a positive impact on the local hospitality industry.
Tourism earnings in Kenya are projected to rise to 425 billion shillings ($3.37 billion) this year, according to the Tourism Research Institute.
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