Kenya targets motorsports to market tourism sector – report
RU EN

Kenya targets motorsports to market tourism sector – report

News  
06-10-2021
 
Source: Pixabay

Kenya's tourism marketing body is planning to use the global appeal of motorsports to boost the local tourism sector.

Xinhua quoted acting board chief executive Allan Njoroge said that the tourism sector is projected to benefit from the World Rally Championship (WRC) Safari Rally Kenya that is scheduled for June 24-27 in the town of Naivasha.

The 2020 WRC event was cancelled due to the COVID-19 pandemic.

The event, which commenced as the East African Coronation Rally in 1953 will be televised to a large audience across the globe.

Njoroge said the event will market Kenya as an authentic safari destination as the global audience will be able to see the rally cars drive through wild, scenic and beautiful locations across the country.

Tourism accounted for 8.2% of Kenya's GDP in 2019, according to the World Travel and Tourism Council, the bulk of it from visits to nature parks.

# Kenya
More
06-14-2021
The first nature reserve in the Russian North is 90 years old
One of the oldest reserves in Russia "Kivach" celebrated its 90th anniversary on Friday
06-11-2021
United Airlines launches daily direct flights to Johannesburg in a boost to SA tourism
United Airlines has launched a new daily direct flight from New York/Newark Liberty International Airport and O.R. Tambo International Airport, in Johannesburg
06-11-2021
Krabi looks to capitalize on the return of travellers
Krabi is next in line, waiting to follow Phuket, to open its doors to the international travellers
06-11-2021
Tourists can get vaccinated against covid in the resorts of the Krasnodar Territory
Vaccinations with five Russian vaccines (including "Sputnik V"), two of which - "Gam-Covid-Vac" and "EpiVacCorona" - are allowed for people over 60 years old
06-11-2021
The Rosa Khutor resort in Sochi to celebrate Global Wellness Day
The World Wellness Day has been held under the slogan: “One Day Can Change Your Life” for 10 years in a row and makes everyone think about a better quality of life