Kenya targets motorsports to market tourism sector – report

Kenya targets motorsports to market tourism sector – report

Source: Pixabay

Kenya's tourism marketing body is planning to use the global appeal of motorsports to boost the local tourism sector.

Xinhua quoted acting board chief executive Allan Njoroge said that the tourism sector is projected to benefit from the World Rally Championship (WRC) Safari Rally Kenya that is scheduled for June 24-27 in the town of Naivasha.

The 2020 WRC event was cancelled due to the COVID-19 pandemic.

The event, which commenced as the East African Coronation Rally in 1953 will be televised to a large audience across the globe.

Njoroge said the event will market Kenya as an authentic safari destination as the global audience will be able to see the rally cars drive through wild, scenic and beautiful locations across the country.

Tourism accounted for 8.2% of Kenya's GDP in 2019, according to the World Travel and Tourism Council, the bulk of it from visits to nature parks.

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