Greater Bay Area unveils joint tourism initiative for global appeal

The Hong Kong Tourism Board (HKTB), the Department of Culture and Tourism of Guangdong Province and the Macao Government Tourism Office (MGTO) have jointly launched a new promotion on the Greater Bay Area (GBA) tourism brand.

The campaign kicked off with the first large-scale overseas GBA promotion event after the pandemic in Bangkok, Thailand, under the theme “Greater Bay Area – Connecting Great Experiences”. HKTB, in collaboration with the tourism offices of Guangdong and Macao, introduced the novel tourism appeals to Thailand’s trade partners and media. Additionally, a new all-in-one GBA tourism website, travel programme and series of promotional activities have also been launched to showcase the diverse attractiveness of GBA to visitors. 

Mr Kevin Yeung, Secretary for Culture, Sports and Tourism was also on his visit in Thailand and met the GBA delegation in Bangkok to show the Hong Kong SAR Government‘s full support to the partnership between cities in the Guangdong-Hong Kong-Macao Greater Bay Area on outreach promotions of multi-destination tourism in the Area.