Air India Express unveils new brand identity and aircraft livery

Air India Express and AirAsia India, both subsidiaries of the Tata-owned Air India, unveiled a common, refreshed branding as a ‘Air India Express’, on a new Boeing 737 –8 aircraft. With a modern look and bold, bright colours and aircraft livery, the airline invited guests to “Fly As You Are,” announcing its intention to differentiate itself with a by making meaningful connections across places, people and cultures, curating frictionless and digitally enabled travel experiences to provide best-in-class value, and offering service with a sense of unique Indian warmth.

The grand unveiling, where Campbell Wilson, Chairman of Air India Express, and AirAsia India, Managing Director of Air India Express, inaugurated the refreshed brand identity, logo, and the aircraft livery on the first brand-new Boeing 737-8, the latest addition to the airline’s rapidly growing fleet of 58 aircraft.

Campbell Wilson, Chairman, Air India Express, emphasized, “With the merger of Air India Express and Air Asia India now in the final stages, we are also seeing the transformation of the aviation landscape. We are proud to present the new brand of Air India Express, a vitally important part of the new Air India Group, charged with providing the best value, accessibility and domestic and regional connectivity to every Indian, and to become the airline of a new generation. The broader ambition of these efforts is to better connect India and Indians, to each other and to the world.”