In early August, a motor rally across the Kola Peninsula will be held by the Arctic Project company. Its participants are expected to visit nature reserves of the Murmansk Region, get acquainted with the tourism infrastructure of the region, and make a stopover at iconic places. Based on the results of the motor rally, a series of TV programs will be shown demonstrating the tourism potential of the Kola Peninsula and the prospects for northern eco-tourism.
On the route from the White Sea to the Barents Sea, the motor rally participants will stop in Kirovsk and Murmansk, Teriberka, Kandalaksha, and Umba and visit the nature reserves and tourism infrastructure facilities in the region. In the fall, a series of TV programs will be shown about the tourism anchors in the Murmansk Region located along the motor rally route.
The Kola Peninsula preserves its pristine nature in the national parks and nature reserves and provides ample opportunities for developing the eco-tourism - both for independent travelers and tourist groups.
The Kola Peninsula boasts its landscape diversity and changing natural zones, and the tourists can see all this and experience traveling in three nature reserves - the Lapland, Pasvik, and Kandalaksha ones.
Scientific work is carried out in the nature reserves, and the environmental and tourism projects supported by major businesses are under implementation.
Development agencies and institutions are created with the main goal to improve the comfort and quality of life of the local residents, as well as to attract investments, develop new business sectors and increase tourist attractiveness.
The social and tourist infrastructure of the Kola Peninsula is also developing and providing more opportunities for tourism. The Khibiny ski resorts have attracted many winter sports enthusiasts for a long time. The Valla Tunturi integrated tourism development project is under implementation, and a network of tourist routes and landscaped trails will appear not far from the Rybachy and the Sredniy peninsulas.
In addition, the Kola Peninsula opens up opportunities for ethnological tourism. The Saami, belonging to a distinctive Arctic culture, are the indigenous people in the Kola Peninsula. “People living at the back of beyond,” and the petroglyphs prove that the Saami have been living in these places for 10 thousand years. A legend has it that the first ancestor of the Saami was a cultural hero Myandash, who was a deer-man and a skin walker. The Saami culture is among the ethno-tourism options in the Kola Peninsula, so accommodation sites are under development based on the ethnic style and ways of the Saami life. This attracts tourists, in addition to traditional activities such as hiking in the mountains, sailing about the lakes, fishing, etc.
The main goal of the motor rally across the Kola Peninsula is to demonstrate the entire tourism potential of the region. During the motor rally, the emphasis will be on the most amazing objects, such as the largest choom (raw-hide tent) in Russia in the village of reindeer herders, the house of Father Frost (Santa Claus), and the Myandash trail in the Lapland Nature Reserve.
Today, well-developed routes around Russia are in high demand with wealthy tourists. They want to have experience they used to. For individual travelers and families with children or groups of like-minded people, it doesn’t matter at all whether they travel by car or by helicopter. And some places in the Kola Peninsula are inaccessible to cars. Emotions are of primary importance and they depend on well-thought comfortable accommodation facilities, interesting and special attractions, and developed infrastructure.
Based on the results of the motor rally, ten original TV programs of the World Voyage series will be shown and they will be included in the autumn weekly rotation on the Muzhskoy (Men’s) and KtoKuda (Who and Where) TV channels. The main topics of the World Voyage are tourism anchors in Russia and abroad, hotels and restaurants, gastronomic routes and traveling by car. To achieve maximum audience coverage, every program will be repeated and distributed across the broadcast schedule in such a way that it is convenient for people to watch the programs at different times, on weekdays and on weekends.
In addition, the plans are to create a full-length film, and its world premiere is expected to be in the fall at the European film festivals.
Arctic Project LLC from the city of Kirovsk, the Murmansk Region, is the project operator. The company’s employees who love the Kola Peninsula with all their hearts have professional competencies for location shooting and are able to show the enchanting and severe beauty of the Russian North. The Arctic Project offers a great choice of adventures the travelers can experience in the Murmansk Region.
