The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise Co., Ltd. (TAGTHAi )signed a Memorandum of Understanding (MOU) to further raise awareness of TAGTHAi, the all-in-one Thailand application, as the must-have ‘Super Aggregator Platform’ for local and foreign tourists exploring Thailand.
The MOU was signed between Ms Thapanee Kiatphaibool, TAT Governor, and Mr Kalin Sarasin, Chairman of the Management Committee of Thai Digital Platform Social Enterprise Co., Ltd., the owner and developer of TAGTHAi travel application. Mr Kalin is also the Honorary Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand.
Ms Thapanee Kiatphaibool, TAT Governor, said “TAT recognises the potential of TAGTHAi as a ‘Super Aggregator Platform’ that caters to various types of travellers and makes travel in Thailand simple and convenient. TAGTHAi reflects our promotions of the Thai soft-power elements and a multitude of meaningful travel experiences in Thailand. The MOU corresponds with the TAT’s 2024 direction to revitalise Thai tourism towards high value and sustainable growth.”
The MOU places emphasis on Thailand’s national development plan, “Thailand 4.0”, which seeks to enhance the access of technology and the public-private data to drive the country’s competitiveness and tourism industry. The TAGTHAi travel app is set as a platform for local businesses, especially small and medium-sized enterprises, to promote their products and services.
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