Singapore roars with its 2023 tourism performance, projects higher growth in 2024
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Singapore roars with its 2023 tourism performance, projects higher growth in 2024

News  
02-07-2024
 
The Singapore Tourism Board (STB) has unveiled a robust performance in the tourism sector for 2023 with international visitor arrivals reaching 13.6 million, accounting for around 71% of the 2019 figures, in line with STB’s initial project of between 12.0 and 14.0 million visitors. Meanwhile, tourism receipts are projected to range between S$24.5 and S$26 billion, outstripping the earlier forecast of S$18 to S$21 billion.

In 2023, Singapore welcomed 13.6 million visitor arrivals and saw almost S$26 billion in tourism receipts. The Singapore Tourism Board projects 15 to 16 million international visitor arrivals in 2024.

The 'Made in Singapore' global marketing campaign, launched in September 2023, aimed to capture the minds of travellers, emphasising Singapore's ability to transform everyday moments into extraordinary experiences.

Strategic partnerships with leading companies and influencers, including collaborations with Warner Music Singapore and a foray into the popular online game platform Roblox with Singapore Wanderland.
The tourism workforce recovered to 88% of 2019 levels, and initiatives like the Career Conversion Programme and Tourism Careers Campaign continue to support the industry.
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