Visa, the world’s leader in digital payments, has entered a long-term partnership with Tourism Malaysia to support the Ministry of Tourism, Arts and Culture (MOTAC) in driving inbound travel and promote Malaysia as a preferred travel destination.
Visa will be introducing Visa Preferred Merchant Programme (VPM), which will enable Visa cardholders with access to exclusive offers for accommodation, air tickets, dining, shopping and medical wellness. The VPM programme will be available for both domestic and international travellers during identified tourist travel seasons through malaysia.travel and visa.com.my websites.
Malaysia’s borders reopened on April 1 following two years of COVID-19 restrictions. Prior to the pandemic, Malaysia welcomed 26.1 million tourist arrivals with a total expenditure of RM 86.1 billion in 2019. The top three expenditures consisted of shopping, accommodation and food and beverages, making up RM 61 billion of the tourist receipts for the year 2019.
Tourism Malaysia aims to encourage international tourists to travel to Malaysia and spend while enjoying the diverse shopping experiences throughout the country. Through this collaboration, Tourism Malaysia and Visa will launch a collaborative domestic travel campaign to promote domestic tourism, aligned under Tourism Malaysia’s Strategic Plan 2022-2026.
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