Tourism Malaysia embarks on a two-week roadshow to South Korea from 22 June until 1 July 2022 to boost inbound tourism following its international border reopening on 1 April 2022. Promotion will be held in Nami Island. Several travel marts sessions will also be conducted in Busan, Daegu, Gwangju and Daejon.
The mission aims to attract more international tourists, newcomers and regulars alike, to further boost the economy for a strong rebound in the tourism industry since Malaysia and South Korea enjoy air connectivity via Malaysia Airlines, Asia X, Korean Air, and Jin Air.
Tourists from South Korea remain among the top 10 tourist arrivals and per capital expenditure. Malaysia received 673,065 tourist arrivals from South Korea in 2019, followed by 119,750 in 2020 and 3,028 in 2021.
