Tourism Malaysia kicks off its first roadshow in India this year, alongside with the Malaysian Association of Tour & Travel Agents (MATTA) across five cities from 30th January to 7th February 2023. The roadshow starts in the city of Chennai, followed by Bengaluru, Hyderabad, Mumbai and Ahmedabad.
The Malaysian sellers and Indian buyers participated in the business matching session and networking dinner, apart from seminars focusing on leisure and niche tourism markets such as meeting & incentives groups (MICE), weddings, golfing, and family fun activities.
India has been one of the top market sources for Malaysia and has contributed 735,309 (+22.5%) arrivals and RM3.6 billion (+33.4%) tourism expenditure in 2019. Apart from its objective to ensure Malaysia remains to stand out on top of the minds among Indians, the roadshow aims to provide a platform for the industry community to steer the tourism sector to greater heights.
India remains an important market for Malaysia. In terms of connectivity, there are currently 169 flights per week from India to Malaysia via Malaysia Airlines, Batik Air, AirAsia, and IndiGo.
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