Tourism Malaysia is consolidating its marketing efforts in Taiwan to welcome more Taiwanese travellers back to its shores and reignite their passion, to explore further Malaysia’s hidden gems at the largest tourism event, Taipei Tourism Expo (TTE) 2023.
In response to the escalating tourism demand, Tourism Malaysia will also participate in the upcoming Kaohsiung International Travel Fair from 2 to 5 June 2023, followed by the organisation of destination seminar presentations with Taiwanese travel trade partners in Tainan and Taipei on 6 and 8 June, respectively.
Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia, said: “We look forward to welcoming more than 100,000 Taiwanese travellers to Malaysia this year. In 2022, Malaysia recorded 48,132 Taiwanese arrivals, thus reflecting strong pent-up demand in the post-pandemic, as Taiwan is one of the important markets for Malaysia’s tourism industry.”
Malaysia is targeting to woo 16.1 million international tourist arrivals with a contribution of RM49.2 billion (USD 11.1 billion) in tourism receipts in 2023. Currently, there are 64 direct flights from Taiwan to Malaysia, and Tourism Malaysia is expecting exponential growth from the Taiwan market, including the North Asian region.
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