At this year’s virtual PATA Gold Awards, Malaysia won two out of 25 categories for Tourism Malaysia for the Print Marketing Campaign category and Langkawi Development Authority (LADA) for the Heritage category.
The Award winning ‘Tourism Malaysia’s 2021’ Desk Calendar with its “Dive into Your Dream – Malaysia 365 Days” theme reminds its users of Malaysia’s picturesque natural beauty, from its dazzling blue seas, multi-colour sunsets, and mystic rainforests. The idea is to inspire the users of their next holiday in the country, away from the bustling city scenes and into the secret world of Malaysia’s off-the-beaten-track destinations.The calendar also portrays Tourism Malaysia’s effort in embracing digitalisation by incorporating its digital platforms through QR codes and offering download options for each picturesque landscape displayed each month.
Also, LADA won the Heritage Award through its “Langkawi UNESCO Global Geopark: The Diverse Heritage of Kubang Badak Biogeotrail” project. Being the first UNESCO Global Geopark in Southeast Asia, Langkawi is not only home to idyllic beaches but also a community of rich culture and heritage. LADA has successfully brought to light the importance of biodiversity and how the local community responsibly rely on natural resources as their source of income, alongside their rich Malay-Thai culture that can be traced back to the 18th century. Carrying the influences of their Thai ancestors, Kubang Badak villagers are well-versed in the Thai language. Both the authorities and the community have worked together in conserving the environment and educating the public while practising responsible geotourism.