Thailand's commitment to sustainable tourism is reflected in several national initiatives aimed at achieving environmental and quality standards. While recent reports emphasize broad strategies like the Thailand Green Plan 2030, specific certified destinations often include ecologically significant areas such as Doi Phu Kha National Parkand cultural sites like Takua Pa Old Town.
These locations frequently participate in international sustainability frameworks, including the Double Award Programwhich bridges local standards with global recognition. In addition to natural parks, urban and retail developments are also seeking environmental benchmarks, as seen with Siam Piwatreceiving dual certifications for its sustainable lifestyle model.
Tourism is expected to be a primary driver of GDP growthin Thailand for 2026, typically accounting for 10% to 20% of the nation's total economic output. While specific figures for a "Green Plan 2030" are not detailed, sustainable shifts toward wellness and high-value medical tourism are being prioritized to increase overall tourist spending and duration of stay.
The Tourism Council of Thailand says that promoting wellness tourism aligns with government goals to transform the country into a high-end destination, which could help restore growth toward a 4% to 5% potential rate. The BDMS Wellness Clinichas recently unified public and private sectors to build a "Wellness Hub," aiming to shift Thailand from a short-stay location to one focused on sustained health investment. Furthermore, emerging travel trends for 2026 show that Thai travellersare increasingly prioritizing domestic journeys centered on relaxation and authentic local culture, which supports regional economies.
The bill received proposals from regions, the Presidential Administration, the Security Council, federal agencies, public organizations, and nearly 1,500 citizen appeals.
The forum, which brought together experts from a wide range of industries, hosted approximately 50 business events across three thematic areas: economics and investment, architecture and integrated territorial development, and tourism and hospitality.
This collaboration reflects a broader shift toward discovery-led destination development, bringing together Klook's data and digital infrastructure with OCTB's on-the-ground expertise to shape how travelers experience Osaka beyond its city center.
France has once again cemented its position as the world’s most visited destination, welcoming 102 million international tourists in 2025 – up from 100 million in 2024 – while posting a sharp 9% jump in tourism revenues.
The number of tourists visiting the protected area has increased; in 2025, 22.6 million people visited. This has created additional pressure and requires constant monitoring of the protected area's condition.
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