More than 7,755 online participants from 33 countries participated with over 580 business-matching sessions in the first Thailand MICE Virtual Expo organised by Thailand Convention and Exhibition Bureau (TCEB), as per media reports.
The event, which was held from February 24–25, 2021 gave international MICE (Meetings, Incentives, Conventions and Exhibitions) buyers and stakeholders a timely update on Thailand’s MICE market and what industry leaders are doing to ensure business continuity and competitiveness.
TCEB President, Chiruit Isarangkun Na Ayuthaya, said: “TCEB’s virtual expo is a credible, industry-supported platform designed to fulfil this need for interaction and knowledge-exchange. The business-matching sessions are geared towards business development while the webinars highlighted the outlook and opportunities in Thailand’s key industries and how MICE can help entrepreneurs and investors in these industries grow their businesses.”
Eight webinars were featuring 17 speakers from Thailand’s key strategic industries. The speakers shared their experiences in the new normal and their strategies for MICE going forward. The webinar on the Thai food industry, for example, highlighted the innovative hybrid format the Department of International Trade Promotion adopted to promote Thai food products among overseas buyers who were not able to travel to Thailand.
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