TAT’s ‘Amazing Thailand Gala Dinner’ in Paris highlighted gastronomy and sustainability tourism
organised in Paris on 31 May, 2022, by the Tourism Authority of Thailand (TAT) to showcase the kingdom’s gastronomy and sustainability tourism.
Attended by 39 local tour operators, travel agents, and members of the media in Paris, the Amazing Thailand Gala Dinner highlighted Thai cultural values based on Thailand’s 6F, 4M soft-power foundations; namely, Food, Film, Fashion, Festival, Fight, Friendship, Music, Museum, Master, and Meta.
Prior to hosting the Amazing Thailand Gala Dinner, TAT staged the Amazing Thailand New Chapters Roadshow to Amsterdam, The Netherlands; Ghent, Belgium; and Paris, France on 23-25 May.
France is one of Thailand’s top 10 sources of visitor markets, after China, Malaysia, Germany, Japan, Russia, the UK, South Korea, USA, and India. In 2019, Thailand recorded 1,932,337 million trips by French visitors, up 3.32 per cent year-on-year.
Since Thailand eased travel restrictions and reopened for tourism, from July 2021 to March 2022, travellers from Europe made 522,680 trips to Thailand. The number included 53,727 trips by French travellers, making it the fifth largest market during the period, after Germany, Russia, the UK, and USA.
In 2022, TAT expects Thai tourism to generate revenue of 1.5 trillion Baht, and to record 7-10 million trips by foreign travellers.
