TAT forms partnership with 4 online platforms for a joint marketing initiative

TAT forms partnership with 4 online platforms for a joint marketing initiative

The Tourism Authority of Thailand (TAT) has formed a strategic partnership with four of the world’s leading online platforms – Agoda, Alipay, Klook, and KKDay – in introducing a joint marketing initiative to boost tourism to Thailand.
Present at the press conference were Mr Yuthasak Supasorn, TAT Governor; Mr Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and the South Pacific; Dr Cherry Huang, General Manager for Global Merchant Partnership in South and Southeast Asia, Ant Group and so on...
Mr Yuthasak Supasorn, TAT Governor, said “TAT recognises the world online platform as an important information source that influences tourists’ decision-making process on airline, hotel, and destination selection, through to sharing their travel experiences during and after the trip. This joint marketing initiative with world-leading online platforms is in response to changes in tourist behaviour and in line with the TAT’s aim to elevate the quality of Thailand’s tourism industry with technology and innovation.”
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