Tanzania’s new President Samia Suluhu Hassan is taking bold measures to re-shape the country’s tourism through vibrant marketing strategies and the introduction of new tourist products, according to media reports.
Eturbonews reports that the country’s first female president, who replaced the late John Magufuli last month, announced an ambitious target of attracting 5 million tourists per year within the next five years from the current 1.5 million.
She told parliament that her government is now attracting more tourists through aggressive marketing strategies and that they are planning to boost tourist revenues from the current $2.6 billion to $6 billion within five years.
Tanzania will also identify strategic countries to market its tourism through existing diplomatic missions and embassies.
The East-African country is home to the renowned treeless Serengeti National Park and Mt Kilimanjaro, the highest mountain in Africa.