On May 23-25, the Taiwan Tourism Bureau along with the Bureau of Foreign Trade jointly led 12 of our best companies from the MICE industry, promoting Taiwan’s outstanding MICE environment and making use of the European MICE market in IMEX Frankfurt to bolster up the return of business tourism.
IMEX Frankfurt, one of the world's most significant MICE industry exhibitions, sets up different themes and shows essential trends during the exhibition each year. Building on NATURE—the previous IMEX theme that ran for over two years due to the pandemic – IMEX has announced HUMAN NATURE as its Talking Point for 2023. Running as a thread throughout the show, the Talking Point celebrates the innate human need to meet face to face and its ensuing benefits, from driving business growth to creating lifelong, global connections and encouraging everyone in the global meetings, events, and incentive travel industry to recognize, understand and celebrate all that’s good about being human, particularly human diversity.
The show has been designed to deliver a broad experience, showcase a range of innovative–and often surprising–learning experiences, and offer networking opportunities for professionals. Highlights of the experiential activities that took place across the show floor this May included the Google Experience Institute (Xi) CoLabs, the Encore Ideation Station, and the DRPG & Maritz – More than Experience Theatre among others. The emphasis was on breaking away from the norm and doing things differently.
According to the Taiwan Tourism Bureau, the MICE industry drives the growth of tourism-related and peripheral industries and therefore creates considerable benefits for the economy. Additionally, Taiwan is abundant in natural resources. With talented MICE professionals and unique venues, as well as the perfect location in the centre of Asia, Taiwan has become the best destination for meetings and incentive travel in Asia. After the 2020 ICCA Congress in Kaohsiung, Taiwan has again successfully won the bid to host the annual International Association of Professional Congress Organisers (IAPCO) in Taipei in 2025. The Taiwan MICE industry is flourishing and well on in its way.
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