A survey of more than 8,000 travellers globally, including 2,461 travellers in China, Indonesia and Thailand, reveals a growing appetite for overseas travel as countries reopen.
According to the survey conducted across the 3 countries in Asia Pacific, 71% of travellers in China and 56% in both Indonesia and Thailand, said that inflation had ‘no impact’ to ‘moderate impact’ in their decision when planning and evaluating the cost of travel.
The annual Changing Traveller Report 2o22 by SiteMinder, also found that about half of respondents – 48% of travellers in China and Thailand and 52% of travellers in Indonesia – intend to travel ‘internationally or domestically’ over the next 12 months.
Millennials, age 26 to 41, form the largest segment who plan to travel, accounting for 58% of travellers in Indonesia, followed by 56% in China and 52% in Thailand.
As the largest accommodation-specific traveller survey globally, insights from SiteMinder's 2022 Changing Traveller Report showed that Gen Z (age 18-25) are also the most likely to be influenced by the social media presence of the property they book, compared to other age groups.
Thai travellers are the most influenced by social media, with 78% of respondents saying they are very influenced influenced by the property's social media presence in their booking decision, followed by 75% in China and 74% in Indonesia. In fact, respondents in every age group agree they are all influenced by the social media accounts of the accommodation they book.
Bleisure continues to be a growing trend with 49% of Gen Z global travellers most likely to take a working holiday, followed by 46% of Millennials. 65% of Thai travellers, almost two in every three, are the leaders in bleisure travel, followed by 62% of Indonesia travellers and 47% of Chinese travellers. In fact, a quarter or more of travellers from every country surveyed in the report will be bleisure travellers on their next trip.
A high proportion of travellers – 89% in China, 72% in Indonesia and 75% in Thailand – said they are "very likely" or "likely" to change their perception when the accommodation provider is not using technology effectively.
The use of AI and robots by accommodation providers to replace hospitality professionals is also well accepted with 86% of travellers in China, 85% of travellers in Thailand and 76% of travellers in Indonesia saying they are "very supportive" or "supportive" of accommodation providers using AI and robots to automate previous human work processes.
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