Survey: China showing remarkable consumer confidence for travel restart
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Survey: China showing remarkable consumer confidence for travel restart

News  
10-26-2021
 
Source: Pixabay

A survey was carried out by independent market intelligence firm AudienceNet on behalf of Cirium. The firm interviewed over 2,060 adults in mainland China between August 30 and September 8, 2021. 

According to a new survey by Cirium, the aviation analytics company, Chinese travellers are leading the airline travel recovery with 96% intending to travel. The survey indicated that 81% of respondents say they plan to fly at least once within the next 12 months and 50% plan to fly by this autumn. Of those planning to travel, 73% stated it was for leisure with only 24% planning business travel.

China’s passenger traffic, which is showing signs of a strong recovery, is attributed to the pent-up demand due to the pandemic. As of September 2021, China traffic was at 87% of 2019 levels…way ahead the rest of Asia (42%). The survey revealed that two thirds (66%) of Chinese travelers have taken a domestic flight since the start of the pandemic. Cirium schedules data reveal domestic travel in Q4 is primed to outpace pre-pandemic levels, growing by some 15% compared to Q4 2019.

The pent-up demand for a major return to international and regional travel is palpable following months of restrictions aligned to China’s Zero-COVID policy. More than half (61%) of respondents shared that they are ready to travel out of mainland China once borders are open, with Southeast Asia as the region of choice, followed by Europe, Australia/New Zealand and East Asia.

While Chinese travellers show confidence in flying again, 35% of those surveyed claimed that they would be less likely to travel by air, post-pandemic. They were principally concerned over health, hygiene and safety. Almost all of the respondents (96%) support the mandatory requirement to wear a face mask when travelling by air. And over 85% support the introduction of health passports as a prerequisite to flying, and the use of apps that promote touchless travel. When choosing an airline, respondents placed importance on mandatory mask-wearing (66%), improved cleaning processes in place (65%) and proof of negative pre-departure COVID-19 test (62%).

When it came to the time spent at the airport, Chinese travellers were divided. About 53% of travellers claimed they will reduce the amount of time they spend at airports, compared to 21% who will look to increase their time at the airport as they feel safer with the COVID-19 safety measures in place.


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