South African Tourism has engaged Netflix to help showcase local stories in a bid to drive international visitors to the country.
"As we continue to lure the world to our beautiful country in these trying times, we have to look at non-traditional tourism partnerships as a source of driving arrivals," said SA Tourism chief executive Sisa Ntshona in a joint statement.
"Netflix reaches millions of eyeballs globally, and by working closely with Netflix we [can] latch onto a massive opportunity to influence the audience to think more closely about South Africa and thus convincing them to visit our country."
Although the details about SA Tourism and Netflix's partnership remain limited, the parties said that they will explore various opportunities and initiatives to showcase the country "not only to South African audiences but also to global members of Netflix".
Netflix had already accepted content from South Africa, including original series like Queen Sono, Blood & Water, How to Ruin Christmas: The Wedding, Kings of Joburg.
It also accepted films such as Seriously Single, Catching Feelings, Santana, Baby Mamas and the nature documentary My Octopus Teacher.
Netflix, the world's leading streaming platform, is viewed in about 190 countries.
