The Stockholm Archipelago is becoming a refuge from insomnia. In search of a good night’s sleep, more and more tourists are choosing Sweden as a country that lives in harmony with nature.
For example, on the island of Svartso, located two hours away from Stockholm, there are only 65 residents. During the winter, only one hotel operates, offering guests silence and seclusion in forest cabins. There are more than 30,000 such islands in the Stockholm Archipelago.
Sweden is considered an ideal destination for sleep tourism due to its "abundance of natural resources and vast spaces of peaceful wilderness, combined with dark nights, cool temperatures, and a culture that emphasizes rest," says sleep expert Benedict Christian.
In most countries developing sleep tourism, the focus is on technology: orthopedic pillows, rocking mattresses, hypnotherapy, special diets, and hormones affecting biological rhythms. In Sweden, however, a different approach is taken: the main focus is on leisurely walks in nature, quiet conversations around a campfire, or relaxing spa treatments.
"The motto of nature is simplicity," say managers of sleep resorts developing the principles of Sweden's new tourism trend.
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