Public survey finds effective pent-up travel demand from visitors

Public survey finds effective pent-up travel demand from visitors


The ITE Hong Kong 2022 public survey find visitors provide effective pent-up demand crucial to drive tourism recovery at the early stage when post pandemic travel often come with higher prices! In the last 2.5 days, public paid for admission to visit ITE2022 while its first 1.5 days admitted only registered trade visitors.

While ITE2022 drew over 31,000 public visitors, the online survey collected 3,344 replies from August 12 when Hong Kong cut arrival’s mandatory hotel quarantine from 7 to 3 days.  

A sure sign of effective pent up demand is when more visitors will increase travel budget in the coming year! When asked, 55% survey respondents replied yes, 35% uncertain and only 10% no! An interesting remark, which turn the table around, is travelers been saving for over two years as pandemic prevent them from traveling!

Another sign is a significant portion will soon restart traveling! With quarantine upon returning to Hong Kong cut down to 3 days in hotel since mid-August, 7% respondents will travel abroad within 1 month, 21% within 3 months and 44% within 6 months.

To partially quench travel thirst, some traveled domestically! In the past six months, at least 65% of them did some forms of local travel which include staycation at 38%; local tours at 24%; cultural and in-depth tour at 13% and Glamping at 4%!

The above reflect majority of ITE2022 visitors are travel enthusiasts and can better afford traveling! Also, many will travel in near future though some travel restrictions still in place.

Media reports on exhibitors comments based on interviews on the last day collaborate with the survey findings! In fact, ITE2022 exhibitors report receive 10 times more serious enquiries, and believe many in Hong Kong can afford and have strong travel interest!

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