According to the data from the Department of Tourism (DOT) and the Philippine Statistics Authority (PSA), the demand for domestic tourism soared in 2021.
Philippines domestic tourism recorded a surge tallying 37,279,282 trips in 2021, a 38.16% growth compared to the 26,982,233 trips in 2020..
The DOT and the Tourism Promotions Board (TPB) Philippines spearheaded the “It’s More Fun With You” campaign to encourage Filipinos to travel during the recovery stages of the pandemic. The campaign was heavy on digital promotions, featuring virtual tours, in-depth websites, co-branding initiatives with the private sector, and generating awareness in new platforms.
Meanwhile, based on the same report, tourism industries employed about 4.9 million individuals in 2021, 4.6 percent higher than the 4.7 million employed in 2020. Tourism contributed 11.1 percent to the total employment of the country.
During the forum, the DOT noted the decline in foreign visitor arrivals as Philippine borders remain closed last year. The country recorded a total of 163,879 visitors from January to December 2021, a decline of 88.95% from 2020 arrivals of 1,482,535. In average, a tourist apparently spent around PhP 7,000 a day in the Philippines and stayed for an average of 10.58 nights.
Tourists mostly visited the Philippines for holiday/leisure with a total of 15.99% purpose of visit followed by business trips (8.11%) and incentive travel (2.66%).
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