Yesterday, the sketch of Norilsk's brand was approved, marking a significant step in the city's development. Out of three unique projects presented by the "Melekhov and Filyurin" agency, the majority of votes were cast for the design that reflects the spirit and characteristics of Norilsk.
The design choice was based on comprehensive preparatory work, including resident surveys, discussions with representatives from various sectors, and analysis of Norilsk's specific features.
The new brand aims to highlight the city's diversity and uniqueness, as well as its internal ecosystem. The next stage will be the development of a complete brand guide. This important step will contribute to the formation of a modern image of the city and increase its attractiveness in terms of tourism, investment, economy, and culture.
Special thanks were expressed to the creative team of the "Melekhov and Filyurin" agency and all members of the working group for their effective and productive collaboration.
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