How to attract tourists to the Arctic region? A seminar organized in Novy Urengoy, the first city of Yamal, for which its own tourist brand will be created, was devoted to this topic, the Internet resource writes yamal-media.ru.

The discussion was attended by representatives of youth circles, business, the media, the Russian Geographical Community and city authorities.
"We have something to show. Maybe industrial tourism is not needed here, or maybe it is. Maybe eco-tourism needs to be developed here, it will be more interesting for people, either gastronomic or ethnographic. This is what we need to understand, find, pull out," Dmitry Zhdan, a member of the Council of the Russian Geographical Society in YANAO, said at the seminar.

Creating a brand takes from six months to a year. There is a huge amount of work to be done - it is connected with conducting various studies, questionnaires and seminars, said Elena Litvinova, a Moscow marketer, in turn. She expressed her conviction that the promotion of tourist routes in the Arctic requires support at the federal level.

"As soon as I entered the city, I probably got into some kind of Christmas mess. The association with the city came out immediately that it was some kind of Christmas tree, dressed up in garlands. We are looking for uniqueness, groping for its identity, then we collect it into a product and then we instill this brand in people's perception," Litvinova said.