Travel expectations are increasing significantly compared to last year, with levels higher than in 2019. Overall, 69% of Thais intend to travel from June to September, which represents a 25pts increase compared to 2021.
Holidaymakers report a higher travel budget this year than they did in 2021: Americans intend to spend an additional $440, for a global budget of around $2,760 (+19% vs 2021). In Europe, the expected holiday budget is around €1,800 (+220€, +14% vs 2021). And the holiday budget Thais intend to spend strongly increased vs 2021 by 18% (62,800 THB).
Concerns about inflation and prices increases are much present in peoples’ mind in 2022 and impact desire to travel this year: it is the case for 69% of Europeans, 62% of Americans, 70% of Canadians, 63% of Australians and 77% of Thais, who say being impacted by this issue. Moreover, financial considerations are mentioned as one of the main reasons not to travel by 41% of Europeans who won’t be going on a trip from June to September (+14pts vs 2021), 45% of Americans (+9pts) and 34% of Thais (+10pts).
In almost all countries observed, the average levels of booking anticipation raise, with far more people booking their holidays sooner than last year than people doing it later. Holidaymakers from Thailand are among the most organized, as more than 50% have already booked at least part of their trip.