Despite economic complexities and administrative obstacles, the French tourism investment market is demonstrating unexpected resilience, according to a 2025 report by the Ancoris agency.
In 2024, the number of identified tourism projects increased by 24.7% (totaling 277) compared to the previous year. This growth occurred despite rising resource prices, staffing challenges, and bureaucratic hurdles.
Investors continue to show the greatest interest in the hotel sector (34% of projects) and campgrounds (27%). The restaurant business accounts for 11%, while activities and leisure represent 4%, although they are considered attractive for regional development.
Nevertheless, the complex regulatory framework is extending project implementation timelines to 18-24 months, and up to 36 months in more intricate cases.
A significant trend is the growing focus on CSR (Corporate Social Responsibility): 42% of projects in 2024 considered at least one CSR aspect, a 14% increase compared to 2023. This also facilitates discussions with authorities.
Support from local authorities is becoming a key factor in investment location decisions. Entrepreneurs are evaluating not only technical and market aspects but also the level of municipal involvement, political backing, and the simplicity of administrative procedures.
Blogs
