The Digital Travel Technology Association of Malaysia (DiTTAM) has announced the first-ever online virtual exhibition, Virtual Tourism Expo 2021 (VTE2021), carrying the theme “Malaysia Has It All”, from 27 – 29 August 2021.
VTE 2021 is supported by the Ministry of Tourism, Arts and Culture, Tourism Malaysia, State Tourism Offices, as well as the local industry players to promote domestic tourism. The exhibition will provide an exciting new experience for the expo visitors. They will engage in the three-dimension or 3-D virtual exhibition space that has been created to mirror a real exhibition. The visitors will also have opportunities to interact virtually and live with the various exhibitors as well as buy online through the sophisticated 3-D digital technology provided by DiTTAM.
Tourism Malaysia together with the State Tourism Offices such as from Langkawi, Perak, Pahang, Penang, Selangor and Melaka have already confirmed their participation in VTE 2021. Also, the Golf Clubs Association, Scuba Divers Association, Homestays, hotels, resorts and tourism agents will be encamped virtually in VTE 2021 for three days. DiTTAM has allocated more than 150 3-D technology exhibition booths in VTE 2021 that can be visited virtually at any time.
With the support from Tourism Malaysia, the State Tourism offices, hotels, resorts and the local tourism industry players, the VTE 2021 exhibition will contribute and support the domestic tourism growth. All these are part of DiTTAM’s effort to strengthen domestic tourism and the economy.
DiTTAM, established officially last April 2021 with a vision to be the catalyst for the digital transformation to smart tourism and travel. The VTE 2021 exhibition is an example of DiTTAM’s effort. This new normal is expected to assist to jolt the revival of the nation’s tourism industry that has been disrupted and hard hit by the COVID-19 pandemic.
The Malaysian tourism industry is expected to take full advantage of this new golden opportunity to change its current business operations model by adopting digital technology to be more effective. VTE 2021 is timely organized and much awaited by all parties because visitors will have the opportunity to buy the various tourism packages at a bargain.
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