Botswana Tourism Organisation (BTO) has launched a virtual tour to promote the country’s tourism in response to the impact of the COVID-19 pandemic.
Dubbed ‘Botswana Live’ the campaign is an alternative and technologically advanced approach in keeping the with the current trend aimed at promoting travel to and around destinations in Botswana.
Botswana President Mokgweetsi Masisi said the campaign shows the country’s willingness to resuscitate its tourism industry.
The platform will showcase the Botswana product to travellers before visiting the destination.
It also presents BTO with an opportunity to package the country to capture and entice travellers.
Tourism is one of Botswana’s economic mainstays after mining.