In Ooty, a hill station in the Southern Indian State of Tamil Nadu, it’s business as usual. Environment protection is an ongoing effort here; and life goes on… coronovirus or no coronavirus.
On 17 March ‘20, BLive an eco-tourism start-up and a provider of experiential tours on electric bikes, launched an electric vehicle tourism initiative in Ooty. After a successful launch in Goa, Puducherry, Karnataka, Rajasthan, Fort Kochi in Kerala, the company launched its service in Tamil Nadu, beginning with Ooty. The company offers experiential guided tours on electric bikes aimed at reducing carbon footprint.
BLive COO and co-founder Sandeep Mukherjee and its CEO Samarth Kholkar said: "The guided e-bike tours offered by BLive will enable the tourists to explore picturesque Ooty in an eco-friendly way. We are proud to launch our service in partnership with 'Make Ooty Beautiful' which has been spearheading the green movement in the district. Our state-of-the-art smart electric bikes deliver 50-km range per charge with digital screens and come with an accelerator and pedal assist mode for effortless riding.”
Geetha Srinivasan, Convenor of Indian National Trust for Art and Cultural Heritage said: "Millions of tourists visit Ooty each year and tourist vehicles are one of the top contributors to the rising level of air pollution. The guided e-bike tours from BLive offer a clean mode of exploring and experiencing the beauty of Ooty.”
