Beijing focuses on domestic tourism

At ITB Berlin NOW, Wei Pang, deputy director of the Municipal Bureau of Culture and Tourism said that since the coronavirus pandemic Beijing has completely restructured its tourism products and its main focus is on domestic tourism, as per the media reports.

Since the pandemic, the turnover in the tourism industry had fallen to around 40 per cent of comparable 2019 figures. At the same time, an 11-point programme completely restructuring city tourism has been implemented. It includes hygiene and prevention concepts and a no-reservation-no-travel rule.

According to Wei initial success is already evident following the pandemic as tourism growth in Beijing has been significantly higher than the country’s average. Currently, Beijing continues to be among the ten most-visited tourist attractions in the country. 

The popular Universal Studios Park is due to open on schedule this year. It is a huge attraction for domestic tourists, Wei said. Tourism attractions also include city tourism in “Fantastic Beijing suburbs“ and railway trips across the mega-city. Overall, the strategy’s slogan is “a better city life through tourism“.