The virtual edition of WTM Latin America (LATAM) 2021, which was held from 10-12 August 2021, provided the opportunity for ‘Visit Maldives’ and industry partners to strengthen brand presence and promote Maldives as a safe haven.
During the WTM LATM, Visit Maldives along with 10 industry partners conducted several meetings and speed networking sessions with key members of the travel trade community. The four tourism products, resorts, guesthouse, liveaboards, hotels, and the uniquely-Maldivian experiences such as underwater restaurants and spas, luxury and other wellness facilities were promoted within the Latin American market. In addition, Maldives was promoted as one of the safest destinations to travel to as a result of the naturally distanced geography of the Maldives.
Taking part in WTM Latin America (LATAM) Virtual 2021 is aligned with Visit Maldives' strategy for the Latin American market. It aims to establish greater B2B contact with tour operators, promote the destination as a top beach destination and cover all four products of Maldivian tourism uniformly and maintain destination presence through participation in fairs, roadshows, events and so on.
As of 28th July 2021, the Maldives broke the half-a-million mark with an impressive arrival figure of 600,252. With mass vaccination campaigns, easing of travel restrictions, and stronger direct flight connectivity between Maldives and the globe, there is immense hope for the Maldivian tourism industry to reach greater heights. As per feedback collected from the meetings, Maldives has now beaten French Polynesia as the top honeymoon destination for this market.
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