After winning the bid to host the 10th World Avocado Congress (WAC), Tourism New Zealand’s Global Manager Business Events Lisa Gardiner said: “We’re delighted that the World Avocado Congress is coming to New Zealand. This is a huge boost for our local avocado industry and a chance to showcase New Zealand’s horticulture industry to thousands of influential international guests.”
New Zealand’s bid was led by Tauranga-based NZ Avocado, which represents 1350 New Zealand growers, with support from Tourism New Zealand, New Zealand Trade and Enterprise (NZTE), the Ministry of Foreign Affairs and Trade, and the New Zealand Embassy in Colombia.
New Zealand, which contributes 2 per cent of global avocado production and is the world's ninth-largest avocado exporter, was up against Mexico, the largest avocado exporter in the world, and Kenya, the sixth largest exporter of avocados globally, in the competitive bid.
NZ Avocado chief executive Jen Scoular said: New Zealand’s team approach was integral to its win. This included six months of lobbying activity with key representatives of the international avocado industry, a VIP event for influential delegates hosted by the New Zealand Ambassador to Colombia, and a video message from Prime Minister Jacinda Ardern inviting voters to come and experience New Zealand first-hand.
Tourism New Zealand’s Conference Assistance Programme provided support and marketing resources communicating New Zealand’s proposition. These included its strong avocado and horticulture community, safety as a destination and unique cultural experiences.
The five-day conference will bring the world’s leading avocado growers, researchers, marketers, tech innovators and investors to New Zealand.
The branch's scientists achieved important results in fundamental research, developed innovative technologies, created unique materials and substances, and made a number of important discoveries in the fields of archeology, paleontology, and other humanities
Tourism sector investments in Zimbabwe eased by 45% to $132,2 million in 2023, despite revenue growth of 27% to $1,14 billion, according to a senior government official
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