IAAPA, the global association for the attractions industry, has established an office for the Middle East in Dubai, United Arab Emirates (UAE), with physical presence led by Ahmed Zakaria as director of operations, as per a TTG Asia report.
Ahmed has more than 20 years of experience in the exhibitions and event management industry across the Middle East and North Africa region. Prior to joining IAAPA, Ahmed was the general manager for MICE World, a Dubai-based exhibitions and conferences company specialised in events for the public sector and semi-governmental entities. He also previously held the role of general manager for Informa PLC where he successfully established and managed business portfolios for exhibitions, conferences, and training activities in the Saudi Arabian market.
Ahmed will play a key role within the IAAPA Europe, Middle East, and Africa team, focusing on consolidating and developing our membership reach in the Middle East region. His addition will allow the association to enhance services to members and industry connections in the Middle East and provide an efficient way to expand IAAPA trade events in the future.
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