Chinese keen on longer holidays and spending more
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Chinese keen on longer holidays and spending more

News  
04-04-2023
 
Finn Partners and Consumer Search Group indicate that mainland Chinese travellers intend to boost their pre-pandemic pace of overseas travel this year. Almost nine in every 10 mainland Chinese say they miss travelling abroad. This, coupled with economic optimism, bodes well for a strong rebound of what was once the world’s largest outbound travel market.
 
A survey was conducted from January 10 to 24, 2023, just days after the China government lifted international travel restrictions after three years. The 20-minute-long questionnaire gathered valuable findings from over 2,000 affluent Chinese in first, second and third-tier cities in mainland China, and Hong Kong. All respondents have travelled overseas prior to the pandemic.
 
“We already know that there is a strong eagerness and urge to travel after years of border restrictions in China,” said Jenny Lo, Managing Partner for China of Finn Partners. “We conducted this in-depth study to identify the changes in behaviours, needs, decision-making and expectations of affluent travellers, offering insights to better address the Chinese outbound travel market that is anticipating a faster-than-expected revival”.
# China
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